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Hello! We are your new Clean beauty brand!

Hello! We are your new Clean beauty brand!

Cherelle Beauty are founded by two mothers who notice that there are no skincare which can cater to their busy routines yet fitting their skin needs.  

 

Rosy's Story 

 

Cherelle Beauty was founded with the inspiration of my daughter’s name, Cherelle, which means “Dear” in French. It also means taking care of your skin is like taking care of my child. We only put in the best ingredients and ensuring there are no nasties irritating your skin. Loving your skin is giving it the best ingredients. We promise that we definitely will educate you on the ingredients we put and being a clean brand there to take care of your dear skin

 

 

As I’m a full-time working mum with two children, I want to create an easy and fuss free skincare routine for moms or anyone who find it tough to pamper themselves due to late nights, unable to sleep through night due to child, super busy routines, looking haggard. I was once at this stage and I thought that paying a premium for best skin care would help me, but it worsen my skin without the correct knowledge of ingredients. 

 

I realise is because once you use the right product, you only need a few products. After changing my routine, my skin has gotten compliments from people around me. So the brand hope to get you to join me in being confident in your own skin.

 

Together with my co-founder, Joy, we are here to help everyone to understand more about their skin and knowing what ingredient is suitable for them to achieve a beautiful skin!

 

 

Cherelle Beauty is also founded to champion a cause to sponsor education for underprivileged girls. I believe every female have a voice and this is better done with better education. Growing up as a woman, I did not get the equal opportunity to study as much despite having the interest to pursue education. Throughout my life, I have worked hard to get myself educated while working for a better life. I always wanted to give back to society and a part of our sales proceeds will go to sponsor a charity each year to fulfil the cause.  
 

Joy's Story 

I’m Joycelyn and a mother of 2. I started liking make-up at the age of 14 years old. Enjoy putting on make-up for myself but more so for others, especially when friends/clients are happy with the job done! I liked make-up and proceeded to pursue a full make-up diploma course at Cosmoprof at the age of 18 years old while i was doing A levels. 

It was very memorable because many questioned me about why i want to pursue this together with my full-time studies and why do i want to do it so early. 

I was very eager to learn about make-up at that point of time and thought to myself, i should do this early so that i can earn some pocket money for my uni-days ahead. Haha! 

During my long holidays, I was given a scholarship by Urban Beauty Academy (by the ex-MD of L'oreal Singapore) to pursue further in this industry. I went on to gain more knowledge in the area of skincare (CIBTAC) and nails (Diploma in Nail Technician). 

After I got married, I decided to return to my passion. I took up more classes to refresh and update on new trends in these recent years! 

Hence, I hope to share my knowledge with people around and most glad to be part of this journey w Cherelle Beauty!

Thank you all for being part of Cherelle Beauty Family!

 

With lots of love, 

Rosy & Joy

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