As I’m a full-time working mum with two children, I want to create an easy and fuss free skincare routine for anyone who find it tough to pamper themselves due to late nights, unable to sleep through night due to child, super busy routines, looking haggard. I was once at this stage and I thought that paying a premium for best skin care would help me, but it worsen my skin without the correct knowledge of ingredients. 

I realise is because once you use the right product, you only need a few products. After changing my routine, my skin has gotten compliments from people around me. So the brand hope to get you to join me in being confident in your own skin. Loving yourself can be very simple even if it takes a few minutes!

Cherelle Beauty is also founded to champion a cause to sponsor education for underprivileged girls. I believe every female have a voice and this is better done with better education. Growing up as a woman, I did not get the equal opportunity to study as much despite having the interest to pursue education. Throughout my life, I have worked hard to get myself educated while working for a better life. I always wanted to give back to society and a part of our sales proceeds will go to sponsor a charity each year to fulfil the cause. 

Thank you all for being part of Cherelle Beauty Family!

With lots of love, 

Rosy