Privacy Policy

We treasure your privacy! 

 

[Privacy Policy]

This privacy policy applies to site, the collection, use and disclosure of an individual’s personal data (hereinafter defined) arising from goods and/of services offered by Cherelle Beautytm  . You agree that your use of the site signifies your assent to this Privacy Policy. Do not use this site if you are not agreeable to the Privacy Policy.

Collection of personal data

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We may collect personal data from you through various means, including but not limited to the following instances:

  • when you provide us your personal data for the purpose of account registration
  • for completion of your purchases
  • participate in a promotion or other website features
  • provide your ratings and review of products as a customer
  • via contacting our email (hello@cherellebeauty.com)

In addition to the above, we may use the following technologies (elaborated below) to automatically collect information about your activities on the App or Site, as the case may be (each a “MobileTechnology”):

  • Cookies/Flash cookiesare data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • Web beacons, clear pixels, or pixel tags are electronic files used to record information about how you browse the Site.
  • Web server logstrack actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps

To enhance your browsing experience, the site also makes use a technology to provide aggregate non-personally identifiable information about the use of the Site to us.

When you make a purchase or attempt to make a purchase through the Site, we require you to provide additional personal information such as your phone number, billing and shipping addresses and credit card information, and we may request additional personal information such as your shopping preferences and demographics. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

How do we use your personal information ?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). 

 

Additionally, we use this Order Information to:

  • Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

 

  • We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. 

For example, we use SHOPLINE Limited to power our online store--you can read more about how SHOPLINE Limited uses your Personal Information here:  https://shoplineapp.sg/about/privacy. 

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/   

You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we utilise your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you so that browsing our website can be easier for you to navigate 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: 
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

DATA RETENTION AND DELETION
When you place an order through the Site, we will maintain your Order Information for our records unless and until a request is raised by you to remove all information or after 3 years.  

All individuals have a right to have personal data erased and to prevent processing in specific circumstances:

  • Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed;
  • When the individual withdraws consent;
  • When the individual objects to the processing and there is no other legal ground for the relevant processing activity;
  • When the personal data was unlawfully processed;
  • Where the personal data has to be erased in order to comply with a legal obligation.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@cherellebeauty.com