Our Values

Cherelle Beauty was founded to champion a cause to support underprivileged girls' education. Growing up in a very traditional family, I was not able to go for my university studies after my polytechnic diploma because my family only got funds for my younger brother. During my working days, I realise without a degree, I was always being discounted for my work and for what I voiced out. Being vocal for a woman is always portrayed as being too busybody or being too disruptive in the men dominated industry.
So knowing that being more educated will be able to equip me to have a stronger voice with better knowledge. I completed my part time degree in business management with first class honours while pregnant with my first child (and giving birth in my second last semester) and working full time. Many people ask me why did i choose such a tough route and I do not need to be educated as I have already a successful career. However, i feel I was lacking in a lot of things so I push my boundaries to be able to be more educated. I always want many female who face the same situation/wanted to be educated to be able to do so. I know we live in a very reality world which nothing is impossible with funds so I decided to vouch 5% of my sales revenue. 
We are still reviewing our charity of the year, do look out this page for more information!
Thank you for supporting Cherelle Beauty and also being part of our cause!